Hue & Phyll is an e-commerce brand of personalized, temporary hair coloring treatment that utilizes organic ingredients. Specializing in rainbow-esque hair colors, Hue & Phyll markets towards the adventurous, experimental, and expressive, but fear harsh, damaging chemicals and incorrect color outcome.

Hue & Phyll's starter kit offers their revolutionary hair clip scanner. This finger–held device scans and analyzes the user's hair. The user can learn about their hair properties as well as which plant-based ingredients are a good fit to improve and maintain the health of their hair. After selecting the desired dye color, the user will receive a color kit personalized to them based on the scan results. The QR code found within the kits offers guidance through instructions and tutorials.